Booking page traffic
The Traffic page shows how your booking page performs before a booking exists — how many people visit, which steps of the booking flow they reach, and where they stop. Open it from Traffic in the sidebar.
Booking Page Traffic is part of the Growth plan and above. On a lower plan you’ll see a prompt to upgrade. See the plan feature matrix.
It’s gated by the Marketing & Growth permission — deliberately not Financials, because the “looked but didn’t book” list names clients and shows their contact details. Owners and admins have it automatically; give it to other roles under Settings → Roles & Permissions.
Visitors are asked first
Section titled “Visitors are asked first”Privacy law requires consent before measuring visitors, so when this feature is on your plan, your booking page shows a small banner — in your branding — asking each visitor whether they’re happy to be counted. Accepting and declining are equally easy, the page works exactly the same either way, and a visitor can change their mind any time via Cookie preferences in your page’s footer. JustBook records each consent (with a timestamp and the policy version shown) so you can prove your page asked.
Your numbers understate reality — by design
Section titled “Your numbers understate reality — by design”Only visitors who accept are counted. Someone who declines can browse and book completely invisibly, so your traffic numbers will always be lower than your true traffic, and the “bookings” figure here will not match your real booking count. That’s not a bug — it’s what consent-based measurement means. The page states this on every visit so nobody is misled.
What you’ll see
Section titled “What you’ll see”- Page views and visits for the period you select, with a day-by-day chart.
- The visitor journey — your booking steps as a path, in the order and with the names you’ve configured, showing how many people were lost between one step and the next. The single biggest leak is flagged, because that’s the step worth fixing. If 45% of visitors disappear between picking a stylist and picking a time, your availability is the problem, not your prices.
- Steps with no recorded visits are shown greyed out and skipped in the drop-off maths — some steps are optional, and the sign-in steps are alternatives each visitor passes through only one of, so counting them as a total loss would invent a problem that isn’t there.
- Looked but didn’t book — clients who accepted analytics, visited during the period, and made no booking. A client appears here only after they’ve signed in or booked at least once (that’s what connects their visits to their record) — a perfect list for a gentle follow-up.
What’s never done with this data
Section titled “What’s never done with this data”Visit data belongs to your business, like the rest of your client records — JustBook processes it on your behalf, doesn’t share or sell it, and never mixes it across businesses. Detailed visit records are kept for 180 days; only daily totals are kept longer.